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Our brands

In addition to the pet accessories and snacks of our own top brand Flamingo, we’re also distribution partner of some external top brands. Discover our brands.

Flamingo: wide range, fair prices

Flamingo stands for a wide range of exciting pet products. Here you’ll find accessories and snacks for each pet and pet parent at the best possible prices. We launch new products every month to keep our range up-to-date and we keep a close eye on the needs and trends in the pet industry.

The products in our range are carefully selected by our experienced team and based on an excellent price-quality ratio and functionality. Sometimes we ask the manufacturer to make further improvements, to be sure we get the best out of our products. As a result, many of our Flamingo products are unique. 

Our typical Flamingo-branding makes our products stand out on a crowded shelf. We strongly believe it’s very important to provide our customers with correct and accurate information on our packaging. And this in 8 languages. All you have to do is choose the product that suits you and your loving companion best.

Flamingo First Class Selection

Flamingo First Class Selection is our range for pets and pet parents who care about their products just that little bit more. This range includes products of the highest quality within their category in our Flamingo assortment. They’re manufactured with extra care. And thanks to the dark-grey packaging you can immediately recognise this range amongst others on the shelf.

Discover our First Class Selection range

Logo Flamingo First Class Selection

Other top brands in our range 


Instinctively, dogs have the need to play and chew. In 1970, Kong created a toy to meet these instinctual dog needs. The KONG Classic, the rubber toy that started it all, bounces unpredictably and keeps dogs entertained for hours. It has a soft mouth feel and, of course, it’s super durable. Kong has since added a lot of strong toys for all kind of dogs to its range. You’re definitely going to find several Kong toys in our range too.


Flexi is the market-leader of the retractable leash, which we now call a Flexi-leash. Millions of pet parents around the world use this unique invention from Germany. Flexi leashes let you walk your dog in a controlled way while giving your pooch freedom of movement. Of course the Flexi leashes are part of our range as well.